YAM - Yoga Am Minett

A welcoming visual identity for Luxembourg's yoga community. Yoga am Minett (YAM) needed a brand refresh that reflects their inclusive philosophy: "come as you are." The new identity positions yoga as accessible, joyful, and community-driven rather than exclusive or aspirational. The visual language centers on warm, earthy tones paired with bold typography that feels grounded yet dynamic. Custom illustrations by Henri Schoetter bring playful energy to posters, and merchandise, while the overall system maintains flexibility across digital and print touchpoints.

2026

Art Direction, Branding, Web Design